Inside POCO: the journey from Xiaomi sub-brand to global contender

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POCO, a smartphone brand that emerged from Chinese tech giant Xiaomi in 2018, has carved out a niche by offering inexpensive high-performance devices, catering to tech-savvy young adults. Our team recently conducted an online interview with Angus Ng, Head of Product Marketing at POCO Global, to discuss the brand’s rapid rise in the mid-range market[…[…
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作者 gocpmall