Adult sodas are receiving strong retailer backing and shelf space in the APAC region on the back of the rising alcohol moderation trend, but the sector still needs to navigate serious challenges in the form of rigid consumer habits and pricing pinch points…
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![All grown-up: Adult sodas see strong retailer backing in APAC but pricing pinch points persist](http://www.gocpmall.com/wp-content/uploads/2022/09/29271-all-grown-up-adult-sodas-see-strong-retailer-backing-in-apac-but-pricing-pinch-points-persist.png)