Although Moutai has for years been viewed as a status of wealth and power in China, it has struggled to broaden its customer base beyond middle-aged male drinkers. Enter baijiu-infused…
Although Moutai has for years been viewed as a status of wealth and power in China, it has struggled to broaden its customer base beyond middle-aged male drinkers. Enter baijiu-infused coffee…
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Baijiu meets coffee: Moutai’s ice-cream stores now offer spirit-infused java
