European-Asian PE firm AGIC Capital buys supply chain company Pure Trade

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AGIC Capital, a European-Asian private equity firm, announced that it had acquired a majority stake in Paris-based global supply chain solution provider Pure Trade for an undisclosed amount.

The PE firm bought a majority stake in Pure Trade from Sparring Capital, a buyout firm focused on French SMEs, and its management team and founders. AGIC Capital seeks to accelerate Pure Trade’s growth globally, particularly in the US and Asia Pacific.

According to the announcement, Pure Trade’s founder and CEO Stefane Ladous and managing directors of Europe and Asia Virginie Honore and Mona Lee will re-invest alongside AGIC Capital. They will continue to lead Pure Trade.

“We are excited to partner with Stéfane and his team to support the company’s growth initiatives by accelerating expansion into key markets outside Europe, in particular US and APAC,” said AGIC managing partner Helko von Dewitz.

Founded in 1996, Pure Trade is a key player in the market of promotional products and high-end packaging for the world’s leading luxury cosmetic and beauty brands.

Its client portfolio includes among others Dior, Givenchy Parfums, Jimmy Choo Parfums, Burberry Beauty, Mugler, Azzaro Parfums, Jean Paul Gaultier Parfums, Prada Beauty, Paco Rabanne Parfums, and Marc Jacobs Beauty.

According to the announcement, the deal is AGIC’s first transaction in France.

AGIC Capital has offices in Munich, London, Hong Kong, Shanghai and Beijing. Founded in 2015, the firm closed its debut $1-billion fund in 2017. It currently has $2.2 billion in assets under management

In 2021, AGIC Capital held a final closing of its second fund, AGIC Fund II, at $1.2 billion. The fund continues to focus on advanced industrial and medical technology investments.

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