Shein acquires British fashion brand Missguided

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Shein has bought the UK-based fast fashion brand Missguided from Frasers Group, the company announced on Monday, as the China-tied fashion giant stepped up efforts to expand its global market share. The exact purchase price was not disclosed by either party. In this deal, Shein will license Missguided’s intellectual property to Sumwon Studios…
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作者 gocpmall