JD introduces avatar of founder Richard Liu to promote goods in move to lure shoppers

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“Three, two, one! Show [shopping] link!” Richard Liu, founder of Chinese e-commerce company JD, debuted his livestreaming show on Tuesday – using an avatar in his likeness. The billionaire’s virtual doppelganger drove total sales volumes to exceed RMB 50 million ($6.9 million) in less than one hour…
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作者 gocpmall