Alibaba’s marketplace Taobao has dropped its presale period for the upcoming 618 shopping festival, a promotional mechanism that it had been using for a decade to stimulate sales. Previously under the strategy, consumers were required to pay a deposit in advance, and then pay the final amount within a specified date range…
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Taobao drops presale strategy for 618 festival amid “user first” prioritization
作者gocpmall
5 月 11, 2024