China records first-ever sales drop in mid-year 618 shopping festival, but live-commerce shines

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E-commerce sales dropped 7.0% from a year ago during China’s second-biggest annual shopping event, the 618 festival, third-party data provider Syntun said in a report on Wednesday. The dip in the mid-year festival’s numbers came despite major player Alibaba achieving a historical record on 88VIP loyalty membership sign-ups and JD announcing that it had set[…[…
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作者 gocpmall